Sustainability; Brand resilience; Green marketing

Embedded sustainability : the next big competitive advantage / Chris Laszlo and Nadya Zhexembayeva. Stanford, California : Stanford Business Books, 2011. (Publisher’s description)

Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky. New York City : Palgrave Macmillan, 2011. (Publisher’s description)

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman. San Francisco, CA : Berrett-Koehler Pub., 2011. (Publisher’s description)


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