Business, marketing

Taylor, Alex, III. Sixty to zero: an inside look at the collapse of General Motors–and the Detroit auto industry. New Haven: Yale University Press, 2010. (Publisher’s description)

Beverland, Michael. Building brand authenticity: 7 habits of iconic brands. New York: Palgrave Macmillan, 2009. (Publisher’s description)

Qualman, Erik. Socialnomics: how social media transforms the way we live and do business . Rev. and updated. Hoboken, N.J.: Wiley, 2011. (Publisher’s description)


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